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商道是什么?道可以说是人运。第一次拿着一两银子做了五双草鞋的人虽然也挣了五分银子,但是,他还算不上是个商人,更像是个农民。因为用一两银子去挣一分绝不是商人所为,商人的经营哲学不应是‘种瓜得瓜,种豆得豆’的农民哲学,而应做到‘种瓜得豆,种豆得瓜’。从这一点来看,农民一年收成的好坏很大程度上决定于‘天运’,而对于商人来讲,更重要成败的因素在于‘人运’。从某种意义上说,商道即人道,这也是选择人本话题作为“商道”开篇之作的原因。道可以说是境界。TCL 总裁李东生说:“管理者一定要用道来管人,不要用术来管人。”
What is the business road? Although he made five pairs of straw shoes for the first time with two or two silver hands, he earned five cents. However, he was not a businessman and was more like a peasant. Because it is never a merchant’s job to earn one point with one or two pieces of silver, the business philosophy of a merchant should not be a farmer’s philosophy of “finding a cure, growing beans, melon’. From this point of view, the success or failure of peasants’ harvests in one year depends to a large extent on the ”heavenly fortune,“ whereas for merchants, the more important factor for success or failure lies in ’people’s luck.’ In a sense, the moral is business, which is why people choose the topic as the beginning of ”Business “. Road can be said to be the realm. TCL president Li Dongsheng said: ”Managers must use the Tao to manage people, do not use surgery to manage people."