随着经济发展和社会建设水平的快速提升,很多地方的媒体形成了融合媒介的特点,同时由此创造的经济效益、社会效益,都是非常显著的。从长远的角度来分析,想要在电视媒体营销方面获得更好的成绩,应坚持对融合媒介做出积极的运用,要求在既有的工作上更好的变革。文章就此展开讨论,并提出合理化建议。 With the rapid development of economic development and social construction, the media in many places have formed the characteristics of a fusion media. At the same time, the economic and social benefits created by them are very significant. From a long-term point of view, if you want to achieve better results in television media marketing, you should insist on making active use of the fusion media and require better changes in existing jobs. Article on this discussion, and put forward rational proposals.