近年来,随着网络等新兴媒体的兴起,我国传统新闻的发展遇到前所未有的冲击与挑战。在新媒体环境下,传统媒体的新闻报道只有增强总体实力和综合竞争力,才能在日趋激烈的新闻争夺中继续占有一席之地,这是当今各大媒体都必须面对的现实问题。 In recent years, with the rise of emerging media such as the Internet, the development of China’s traditional news encounters unprecedented challenges and impact. In the new media environment, the news coverage of the traditional media can only continue to occupy a place in the increasingly fierce news competition only by enhancing its overall strength and overall competitiveness. This is a realistic issue that all the major media must face now.