现如今社交媒体得到了飞快的发展,在信息化背景下,汽车品牌想要不断发展壮大需要充分利用社交媒体,从而构建自己的品牌社群。本文将在分析我国汽车品牌营销问题的基础上从社交媒体出发,说明汽车品牌社群的概念,进而分析如何发展汽车品牌社群的方法。希望本文的提出能够具有一定的参考价值。 Now that social media has seen rapid growth, in the context of information technology, car brands wanting to grow and thrive need to capitalize on social media in order to build their own brand community. Based on the analysis of marketing problems in China’s automobile brands, this article starts from social media, explains the concept of automobile brand community, and then analyzes how to develop the automobile brand community. I hope this article can have some reference value.