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社会公众往往会从一个企业市场营销工作的好坏看其整体管理水平的高低,而广告是其中的重要一环,也肩负着这样的功能。广告的营销层面是界定广告商业角色的关键因素。
The general public often looks at the level of overall management of an enterprise’s marketing work, and advertising is an important part of it. It also shoulders such a function. The marketing aspect of advertising is a key element in defining the commercial role of advertising.