从渠道品牌到自有品牌,李静和她的乐蜂做得最早,也做得最好,但还远远没有成功。这个电商行业的“外行”能走多远?2012年12月底,末日刚刚过去,正是北方一年中最寒冷的时候,我们在东方风行的办公室见到了李静。为配合我们这本商业杂志拍照,她上身穿了一件适合春秋季的白色制服,拍照一结束,她赶紧裹上一件厚厚的毛披肩。李静对电商的寒冬也有切身感受吗?电 From the channel brand to its own brand, Li Jing and her music bee did the earliest and did the best, but it was far from successful. How far can the “outsiders” of this e-commerce industry go? At the end of December 2012, just after the end of the past, it was during the coldest time of the year in the North. We met Li Jing in the office popular in the East. In order to take pictures with our business magazine, she wore a white uniform that was suitable for spring and fall. When the picture was over, she quickly wrapped a thick wool shawl. Does Li Jing have a personal feeling about the e-commerce’s winter?