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强大的产品攻势、深化客户导向型服务以及与经销商的良好关系,这是梅赛德斯—奔驰品牌得出的汽车业竞争新常态反垄断、反腐败、经销商反水,2014年是中国汽车业三反之年,也是不少企业的多事之秋。在中国豪华车领域独领风骚的德系三强,奥迪遇到了入华26年以来少有的坎,中央巡视组入驻调查高管涉案、—汽大众股权问题再起波澜,投射出奥迪在内部管理和中德双方融合上并不完美。宝马接受了部分经销商联合提出的数十亿元额外返点等多项诉求,表明其在中国的发展速度已经透支经销商利益。
Powerful product offensive, deepening customer-oriented service and good relationship with dealers, this is the new normal antitrust, anti-corruption and dealer counter-competition in the auto industry that the Mercedes-Benz brand came out in. In 2014, it was China Third, the auto industry three years, but also many business affairs fall. Audi in the field of luxury cars in China dominate the German top three, Audi met the rare 26 years since its entry into China, the Central Inspectorate dispatched officers to investigate the case involving - Volkswagen stake in the turmoil, the projection of Audi in the internal management And the Sino-German fusion is not perfect. BMW accepted a number of dealers jointly proposed billions of additional rebates and other demands, indicating that its speed of development in China has overdrawn the interests of dealers.