我德国贝克啤酒600年来我就是这样,坚持自己独特的“啤”气泡沫一定要洁白色泽一定鲜亮口感一定要爽快我就是跟你一样从不与随波逐浪的人交朋友酒逢知己,干杯!——字号,历史,“啤”气,色彩,光泽,个性,祝愿,寥寥数语,却道出了一个色彩多么斑斓的世界,一个情味多么绵远深长的意蕴。这虽是广告的佳妙,却也显现出营销创意的功效——市场定位的准确。何谓营销创意?从产品角度讲,就是为该产品占据市场而把营销诸要素进行最佳组合的构想、运作;从思维角度讲,就是在经验思维、公理思维、辩证思维和形象 This is how I had been with Baker Beer in Germany for 600 years. I must insist that my unique “beer” bubble must be clean and white. I must be refreshing. I must be as happy as I am with you. Cheers! - Cheers! - The size, history, “pigeon”, color, luster, personality, wishes, and few words, but tells the world how colorful a color, a sense of how far away the deep meaning. Although this is the best of advertising, it also shows the effectiveness of marketing ideas - the accuracy of market positioning. What is marketing creativity? From the product point of view, it is the conception and operation of the best combination of marketing factors for the product to occupy the market; from the perspective of thinking, it is in the empirical thinking, axiological thinking, dialectical thinking and image