商标是知识产权的重要组成部分。它不但是商品生产者、经营者商品上的标志,而且是创造者劳动智慧的结晶。生产者、经营者以此开拓市场,占有市场,参与竞争。“认牌(商标)购货”已成为商品交换中的普遍现象。因而,商标作为生产者创立信誉和开拓市场的重要工具,作为生产和消费者之间联系的重要媒介,作为现代经营活动中关系企业生存发 Trademarks are an important part of intellectual property. It is not only a symbol on the goods of producers and operators, but also a crystallization of the labor wisdom of the creator. Producers and managers use this market to open up, occupy the market and participate in competition. “Knowing (trademark) purchases” has become a common phenomenon in commodity exchange. Therefore, as an important tool for producers to establish credibility and open up markets, trademarks are important media for the connection between production and consumers, and they are used as the survival of related enterprises in modern business activities.