站在营销角度,市场问题可归类为人员问题、策略问题和费用问题。其中最核心,最具体的问题就是费用问题。没有费用的支付,很难有营销活动的展开。市场费用按照统筹方向可分为:自筹、下游统筹、向上级借支统筹等。自筹。这是费用最自主的部分。营销人根据公司市场费用的使用规定,做好规划。规划中首先要分清楚固定部分与变动部分。固定的费用在短期内是很难变更的,所以注意力集中在变动部分。当然,费用额 From a marketing point of view, market issues can be categorized as personnel issues, strategy issues, and cost issues. One of the core and most specific issues is the issue of cost. No fee to pay, it is difficult to have marketing activities. Market costs in accordance with the direction of co-ordination can be divided into: self-financing, co-ordination of the lower reaches of the higher level of borrowing and other co-ordination. Self-raised. This is the most cost-effective part. Marketing people according to the use of the company’s market costs, good planning. The first part of the plan should be clearly defined and fixed part of the change. Fixed costs in the short term is difficult to change, so focus on the changes in the part. Of course, the amount of fees