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邮发渠道的窘境一叶知秋,报纸市场份额的减少,直观地体现在邮政报刊亭上。调查数据显示,2013年以来,北京各报刊亭营业额均再创新低,日均营业额100元左右,即便是位置不错、人流量不小的地方,日营业额也不过300元左右。某些位置相对较偏僻的报刊亭,日营业额甚至低于100元!报刊利润微薄,各报摊售卖最好的是《环球时报》《北京晚报》等。一份报纸的利润只有2分钱,一本杂志赚不到1元钱,报纸杂志本就是薄利多销之物,日均营业额仅100元,其利润更是少得可怜。
The dilemma of the postal distribution channel leaves no doubt that the reduction of newspaper market share is intuitively reflected in the postal newsstand. Survey data show that since 2013, Beijing’s newspapers and kiosks turnover hit a new low, the average daily turnover of 100 yuan, even if the location is good, the flow of people is not small, the daily turnover of only about 300 yuan. Some of the more remote location kiosks, daily turnover of even less than 100 yuan! Newspaper profits meager, the best selling newsstands is the “Global Times”, “Beijing Evening News” and so on. A newspaper’s profit is only 2 cents, a magazine earns less than 1 yuan, newspapers and magazines this is a small puerile of things, the average daily turnover of only 100 yuan, its profits are pitiful.