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当代产品设计除了协调功能与审美的平衡之外,更多的开始向人们的情感需求与文化需求倾斜。而谈及社会个体及群体的文化需求,首先就会涉及到社会群体对待其传统文化的态度。因而传统文化之于设计师也就显得愈发重要。本文通过从符号学的角度入手去研究传统文化的现代传承,提出其应用具有精神和市场的双重需求性,并总结出在具体应用中的原则和实施策略。
Contemporary product design in addition to coordinating functions and aesthetic balance, the more people began to emotional needs and cultural needs of tilt. When it comes to the cultural needs of individuals and groups in society, we first of all relate to the attitude of social groups to their traditional culture. Therefore, the traditional culture is also more and more important to the designer. By studying the modern inheritance of traditional culture from the semiotic point of view, this paper puts forward its application of both the spirit and the market demand, and summarizes the principles and implementation strategies in specific applications.