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在新媒体时代背景下,科普动漫利用科技传播的重要手段,以其独特的表现形式受到大众的青睐,已经作为科普产业的一个重要组成部分,形成了公益性和经济利益双赢的局面。可见,动画、新媒体是科普知识有效和广泛传播不可或缺的重要因素。动画是科普知识得以实现的关键技术环节和内容展示环节;新媒体是突破传统科普宣传的重要途径。中国科普宣传,要利用电视、电影、网络等多种新媒体,再利用动画技术和表现形式,真正实现“三位一体”的结合方式,推动科普事业快速的发展。
Under the background of new media era, popularization of science popularization and utilization of science and technology as an important means of communication, with its unique form of expression favored by the general public, has become a popular science popularization industry an important part of the formation of a public welfare and economic interests win-win situation. Can be seen, animation, new media science popular knowledge is an indispensable and effective dissemination of important factors. Animations are the key technical links and content display links for the popularization of science knowledge. New media is an important way to break through the popular science popularization. To popularize popular science in China, it is necessary to make use of a variety of new media such as television, movies and the Internet to re-use animation techniques and forms of expression to truly realize the combination of “trinity” and to promote the rapid development of science popularization.