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企业形象设计作为平面设计的重要组成部分,同时也是企业定位、企业经营理念、企业经营方针、企业文化素养的核心展现。设计承载了人心灵和精神表达的重任。创意是企业形象设计的生命源泉,是企业形象设计内涵与灵魂的展现,创意作为精神性和艺术性的结合体,是企业形象设计未来发展的新领域。本文结合作品《一心斋佛珠》企业形象设计,从设计创意构思、设计草图等方面,对企业形象设计做出详尽的介绍与分析,对于促进企业形象设计的发展,具有一定的参考借鉴意义。
Corporate image design as an important part of graphic design, but also the business positioning, business philosophy, business principles, the core of corporate culture accomplishment. Design bearing the human heart and spiritual expression of the task. Creativity is the source of life for corporate image design, the connotation and soul of corporate image design. As a combination of spirituality and artistry, creativity is a new field for the future development of corporate image design. Based on the corporate image design of “One Heart, One Heart, One Heart and One Heart”, this article makes a detailed introduction and analysis of the corporate image design from the aspects of design concept and design sketches, which is of certain reference significance for promoting the development of corporate image design.