把握大众传播信息调控的准则陶同纵观我国的大众传播的形成和发展史，特别是近代以来，编辑在调控大众传播信息上有着极为宝贵的优秀传统和丰富的经验，笔者不揣浅陋，对优秀传统中的一些调控准则略作探讨，以求教于同行。一、“双效一主”的调控准则大众传播品是精神劳动... Grasp the Guidelines for the Regulation and Control of Mass Communication TAO Tong Throughout the history of the formation and development of mass communications in our country, especially since the modern times, editors have an extremely valuable tradition and rich experience in the regulation of mass communication and information. Some of the regulatory guidelines for a little discussion, in order to learn from peers. First, the “double effect one master” regulation and control of mass communication is mental work ...