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我们在谈论电子零售业的未来时都极尽溢美之词,很容易遗忘在线时装零售也有它的弊端。伴随着需要付出代价维护且难以取悦的大量顾客,网店除了在返点政策上比较慷慨外,很难再提供其他的服务选择。毕竟,如果不能退货,很少有人会买那些从来没有试穿过的服装。网店的退货率可高得惊人:有些在线零售商的退货率高达一半。有研究显示,在线零售商每处理一件退货要花费6至18美金,如果退回的商品状况不适合再次销售,商家的损失比这个数字还要大。
When we talk about the future of the e-commerce industry, we are all overwhelming. It’s easy to forget that online fashion retailing has its drawbacks too. With a large number of customers who need to pay the price to maintain and difficult to please, the online shop is very difficult to offer other service options except for generous rebate policy. After all, if it can not be returned, few will buy clothes that have never been tried before. Return rates at online stores can be staggering: some online retailers return as much as half. Studies have shown that online retailers can cost between $ 6 and $ 18 for each return processed, and business losses can be more than that if the return status is not suitable for resale.