我国加入WTO以后,道路运输企业面临的市场竞争越来越激烈,将直接面对世界贸易规则的检验。为了迎接挑战,最大限度地利用加入世贸组织的正面效应,在尽量短的时间内提升国有道路运输企业自身生存发展能力和市场竞争力,就必须增强企业核心竞争力。而企业之间的竞争归根到底是人与 After China’s accession to the WTO, the road transport enterprises are facing more and more fierce market competition and will directly face the test of the rules of world trade. In order to meet the challenges and maximize the positive effects of China’s accession to the WTO, it is necessary to enhance the core competitiveness of state-owned road transport enterprises in enhancing their survival and development capabilities and market competitiveness in the shortest possible time. The competition between enterprises in the final analysis is human beings