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世博展览会既是信息、通讯和娱乐的综合,也是唯一在面对面沟通中充分挖掘五官感觉的国家级营销媒介,这就要求各个国家根据世博会主题、结合国家的人文理念布展,结合展馆主题进行情境设置,融合交互设计与观众互动,从而突出展馆主题,以获得最难忘的信息传达,本文将通过对德国“和谐之都”展馆亲身经历,探究德国馆是如何运用最新科技及互动技术,引导大众与展馆主题进行情境融合。
Expo Expo is not only a combination of information, communication and entertainment, but also the only national-level marketing media that fully exploits facial features in face-to-face communication. This requires that all countries, in light of the Expo theme and the national humanistic concept of exhibition, Set up and converged interactive design interaction with the audience, so as to highlight the theme of the exhibition hall, in order to obtain the most unforgettable message communication, this article will be through the German “Harmony Capital” pavilion experience to explore the German Pavilion is how to use the latest technology and interaction Technology, guide the public and the theme of the exhibition hall for contextual integration.