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当今中国,经济社会发展及民生改善越来越依靠科技。由于科技特有的专业性、严谨性,科技传播也更加要求真实和缜密,否则就会以讹传讹,误导受众,甚至引起不必要的恐慌。同时,科技传播还要充分考虑受众需求和接受能力,在传播方法上要“化深奥为通俗,化枯燥为生动”。笔者从事多年科技报道后的一个深切体会是:科技传播时时处处需要体现“以人为本”理念。
In today’s China, economic and social development and improving people’s livelihood are increasingly dependent on science and technology. Due to the unique professionalism and rigor of science and technology, the dissemination of science and technology requires more truth and meticulousness. Otherwise, it will be falsely asserted, misleading the public and even causing unnecessary panic. At the same time, science and technology dissemination should also give full consideration to the needs and acceptability of the audience. In terms of methods of dissemination, it is necessary to deepen the popularity as a popular and boring culture. “ After years of scientific and technological reports I have engaged in a profound experience is: science and technology must always reflect the spread of ”people-oriented" concept.