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近两年,娱乐盛行,各类娱乐节目玩得不亦乐乎,各大荧屏都在拼星值、拼投入、拼团队,媒体竞争空前激烈。2015年山东卫视在娱乐当道的竞争形势下另辟蹊径,用文化营销树立了自己独特的品牌标识,在收视和口碑上均交出了不错的成绩单。2015年上半年山东卫视收视保持高位稳定,在全国省级卫视收视排名中,全国测量仪29省网数据位列
The past two years, the prevalence of entertainment, all kinds of entertainment to play all the time, the major screen are spell value, spell input, fight team, unprecedented competition in the media. In 2015, Shandong Satellite TV opened up a new path under the competitive situation of entertainment and set up its own unique brand identity with cultural marketing. It has produced good transcripts in both ratings and word of mouth. In the first half of 2015, Shandong Satellite TV maintained a high level of ratings. In the ranking of provincial TV stations nationwide, the nationwide data of 29 provincial meters