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在2006年肯德基推出的30只广告中,男性角色与女性角色在食品的选择、表现上显示出了基本相同的性格特征。广告作品对现实中两性关系的引领和重构的影响力,逐渐从消极的、导致女性被看状态走向积极的、创建平等和谐的男女关系。
Among the 30 advertisements released by KFC in 2006, the male characters and the female characters showed essentially the same personality characteristics in food selection and performance. The influence of advertising works on the lead and reconstruction of the reality of the relationship between the two sexes has gradually shifted from being negative and leading the women to seeing the status toward a positive one and creating an equal and harmonious relationship between men and women.