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随着社会的不断进步与发展,我们进入了信息化的时代。当前,网络信息化快速发展,各个行业的发展情况,发展模式都发生了非常大的变化。在新媒体环境下,图书市场的营销方式也发生了非常重大的变革,与传统的营销模式相比,新时代下图书的出版状态不仅仅局限于纸质图书,销售模式也不仅仅是实体书店。本文主要对我国现在图书市场的现状以及未来图书市场的发展方向进行简要的研究。
With the constant progress and development of society, we have entered an era of informationization. At present, the rapid development of network information, the development of various industries, development patterns have undergone very big changes. In the new media environment, the marketing mode of the book market has also undergone a very significant change. Compared with the traditional marketing model, the publishing status of books in the new era is not limited to paper books. The sales model is not merely a physical book store . This article mainly studies the present situation of book market in our country and the development direction of the book market in the future.