一个成功的品牌最终能够称之为“伟大”的品牌,在于对所代表的品牌的内涵和核心价值有着最新的认识,也在于能为顾客作出具有说服力、并且禁得起验证的承诺,还在于能够满足顾客的核心价值需求。尽管是中国汽车行业的后来者,广汽丰田依然高度重视品牌建设,在公司成立之初,我们就制订了渠道品牌建设规划,提出了广丰品牌的第一个五 A successful brand can eventually be called a “great” brand with the latest understanding of the brand’s connotation and core values, as well as its ability to make persuasive and verifiable promises to its customers. Is to meet the customer’s core value needs. Despite being a latecomer to China’s auto industry, GAC Toyota still attaches great importance to brand building. At the very beginning of the company’s establishment, we formulated a plan for channel brand building and proposed the first five