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互联网的普及,开创了信息传播的全新时代,民众可以在网络上自由发表言论,充分表达自己的意见和主张,并形成足以影响社会的力量。在“人人都是麦克风”的时代,传统媒体如何掌握好话语权,在凝聚社会正能量中发挥最大影响力?媒体人应该主动作为,不仅要做好舆情的瞭望者,还要引导舆论,用铁肩承担起媒体的社会责任。恰如4月16日中国记协向媒体从业者发出的“以强烈社会责任感为实现中国梦传递正能量”。
The popularization of the Internet has created a new era of information dissemination. The public can express their opinions freely on the Internet, fully express their own opinions and opinions, and form a force enough to affect the society. In the age of “everyone is a microphone,” how can the traditional media grasp the power of discourse and exert the most influence in gathering the positive energy of society? The media people should act initiatively, not only to be the observers of public opinions, but also to guide Public opinion, with iron shoulders to assume the media’s social responsibility. Just as the China Association of Record Workers issued to media practitioners on April 16, “delivering positive energy with a strong sense of social responsibility to realize the Chinese dream.”