今后,传统的印刷企业大致有两种生存模式:一是做量,比拼的是低成本;二是差异化,提供同行无法提供的产品和服务。我想大家可能都有相同的感觉,印刷这个行业似乎正面临生存的危机,尤其是新兴的数字技术、互联网技术带来了很大的冲击,因此大家对未来有些担忧。全球印刷产值从过去的15年看(见图1),一直稳定在4000亿欧元上下,可以说发展平稳。即便在金融风暴时期的2008、 In the future, the traditional printing enterprises generally have two modes of survival: First, volume, competition is low cost; the second is the difference, to provide counterparts can not provide products and services. I think everybody may have the same feeling. The printing industry seems to be facing a crisis of survival. In particular, emerging digital technologies and Internet technologies have had a great impact. Therefore, some people have some concerns about the future. The output value of printing in the world over the past 15 years (see Figure 1), has been stable at 400 billion euros, stable development. Even during the financial turmoil of 2008,