进入20世纪90年代中后期以来,日本经济复苏乏力,国内市场低迷,许多日企失去了昔日的辉煌,而近期在日本业界兴起的“再塑日本制造优势”的观点,前景也并不明朗。以日立、松下、东芝、为代表的日本制造业近年来深陷困局之中:中国家电制造业的低成本竞争优势给外强中干的“日本制造”产生了强大的打压。 Since the mid-to-late 1990s, Japan’s economic recovery has been sluggish and the domestic market has been sluggish. Many Japanese enterprises have lost their former glory. However, the recent “rise in Japanese manufacturing advantage” in the Japanese industry is not promising clear. The Japanese manufacturing industry represented by Hitachi, Panasonic and Toshiba, among them, is in deep trouble in recent years: the low-cost competitive advantage of China’s home appliance manufacturing industry has brought a strong suppression to the “Made in Japan” manufactured by foreign companies.