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2012年上半年,广告市场全行业增长不到2%,其中传统媒体更是遭遇了前所未有的困境,无论是电视还是报纸的广告经营状况都出现了不同程度的明显下滑。那么,在传统媒体已经真切地感受到“狼影绰绰”的时候,广播媒体又将是怎样的一种状况呢?为此,正值中央人民广播电台广告经营中心2013年广告预售全面启动之际,《广告人》杂志对周伟主任进行了专访。周伟主任从宏观经济到微观行业,从广播广告的发展战略到经营策略,侃侃而谈,令采访者受益匪浅。
In the first half of 2012, the advertising market saw a growth of less than 2% in the whole industry. Among them, the traditional media encountered an unprecedented dilemma. Both the television and the newspaper advertisements showed a marked decline in their advertising business. So what is the status of the broadcast media once the traditional media has really felt the “shadow of the bush”? For this reason, it was exactly when the CCTV Advertising Center pre-advertised in 2013 The full launch, the “Advertiser” magazine interview with director Zhou Wei. Director Zhou Wei from the macroeconomy to the micro-industry, from radio and television advertising development strategy to business strategy, talked about, so interviewers benefit.