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编者按:网络视频行业同质化现象愈演愈烈,风行网逆风而行,一直在寻求差异化定位,继高调宣布与SMG集团旗下百事通台网融合成功后,又一举推出“UniVideo黄金15秒”广告战略。行业人士认为,“UniVideo黄金15秒”战略的推出是网络视频行业发展回归理性的一个开始。在经历数年的烧钱鏖战
Editor’s note: The phenomenon of homogenization of online video industry is fiercer and fiercer. Popular network goes against the trend and has been seeking differentiated positioning. Following the announcement of a high-profile integration with PepsiCo’s network of SMG Group, it unveiled “UniVideo Gold for 15 seconds” Advertising strategy. Industry believes that “UniVideo gold 15 seconds ” strategy is the introduction of online video industry to regain the beginning of a rational return. In a few years after the burn battle