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省委省政府以科学发展观统揽全局,大力实施鄂西生态文化旅游圈战略,为打造武当山旅游品牌注入了强劲的动力。武当山围绕建设“世界知名、国际一流”景区目标,理念大创新,宣传大手笔,营销大动作,奠定了大山大水大人文的旅游新格局。“读万卷书,行万里路”。通过在地游学策划活动,可以创意卖点,锁定受众,整合媒体,拉动市场,达到立竿见影的目的;通过活动包装,能够增强品牌关注度,提升社会影响力,起到事半功倍的效果。“闯武当”旅游营销活动,借助焦点群体,打造焦点事件,以高考学子千人团为杠杆,撬动客源市场,在鄂西生态文化旅游圈中率先探索出一种产品模式。“闯武当”是良好的开端,是一次成功的尝
The Provincial Party Committee and Provincial Government took the overall view of the scientific development concept and vigorously implemented the strategy of eco-cultural tourism circle in Western Hubei Province, injecting a strong impetus to the tourism brand of Wudang Mountain. Wudang Mountain around the building “world-renowned, world-class ” scenic goals, ideas innovation, generous marketing, marketing maneuvers, laid the big mountain great humanities tourism new pattern. “read more, walk more”. Through planning activities in the study tour, creative selling points, target audiences, media integration and market promotion can be achieved immediately. Through active packaging, brand awareness and social influence can be enhanced with a multiplier effect. “Wudang ” tourism marketing activities, with the focus groups to create the focus of events, thousands of students to college entrance examination Leverage, leveraging the source market, in Western Hubei eco-cultural tourism in the first to explore a product model. “Wudang ” is a good start, is a successful taste