误区之一　以赚钱作为企业的本质和全部目的。现代企业战略专家林正大认为 :这种想法是因果倒置。其致命的地方在于忽略了以客户需要为核心企业才能长久生存的规律。市场经济的基本特征是供需法则和自由竞争。企业要生存必须满足客户从而创造并保住客户。但因为企业面临竞争 ,? One of the errors to make money as the essence of enterprises and all purposes. Lin Zhengda, a modern enterprise strategy expert, believes that this idea is causal inversion. Its fatal place is to ignore the customer needs as the core business in order to survive the law. The basic characteristics of the market economy are the law of supply and demand and free competition. To survive, enterprises must satisfy their customers to create and retain their customers. But because businesses are facing competition?