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许多商人都把赚钱的目标盯着女人和孩子。然而,有一位精明的美国商人却把眼光转向了商人们忽视的男人,使全世界的男人都心甘情愿地把金钱送进了他的口袋。他的创意是所有爱美男人都需要的吉列剃须刀和刀片,他的名字就是金·坎普·吉列。1854年,金·坎普·吉列出生在美国芝加哥一个小商人的家庭里。父亲生意做得并不如意,吉列16岁那年,生意破产,吉列被迫离开学校走向社会,寻找一份自食其力的工作。吉列踏上社会后从事的第一项工作是当推销员,而且一干就是24年。艰辛的推销员生涯使吉列的意志和能力受到磨练,也积累了不少营销知识和社会经验,并逐渐从幼稚走向成熟。一次,在推销“用完即扔”瓶子时,吉列看到“用完即扔”的理念确是发财的途径。吉列吃不香,睡不好,脑子里反复想着这个问
Many businessmen are staring at women and children with the goal of making money. However, a shrewd American businessman turned his attention to the men who merchants neglected, so that men around the world were willing to put their money into his pocket. His idea is the Gillette razor and blade that all beauty men need, and his name is Kim Campo Gillette. In 1854, King Camp Gillette was born in Chicago, a small family of businessmen. His father’s business did not do well. When Gillette was 16, the business went bankrupt. Gillette was forced to leave school and seek social support. The first job Gillette embarked on when he was a social worker was a salesman, and he worked 24 years. Gilgit’s hardships and salesman career will be honed the will and ability, but also accumulated a lot of marketing knowledge and social experience, and gradually from naive to mature. Once again, Gillette saw the idea of “running out and throwing” when it was time to sell the “out-of-the-box” bottle. Gillette does not eat good, sleep well, my mind repeatedly asked this question