2015年,我国电视媒体惨淡经营,马太效应进一步凸显,融媒之路车水马龙,其中不乏可圈可点之处,但同时也暴露出一定的经营困惑,加之广告时段整体缩水,行业间激烈的竞争,与新媒体之间的竞合关系等因素,电视媒体经营升级之道呼之欲出。新年伊始,万象更新,2016年,有“象台”之称的河南卫视蠢蠢欲动,以其敏锐的市场嗅觉,果断布局“全球影响、全媒融合、全业开发”的发展战略,确立频道“有活力·更出彩”的特色定位,以内 In 2015, the television media in our country was in a downturn. The Matthew effect was further highlighted. The road to financial intermediation was crowded with many remarkable achievements. At the same time, some operational puzzles were also exposed. In addition, the overall advertising period was shrinking and the industry was fierce Competition, competition and cooperation with the new media and other factors, the television media business upgrade is imminent. At the beginning of the new year, Vientiane is updated. In 2016, Henan Satellite TV, known as “Xiangtai”, was ready to take advantage of its keen sense of smell and decisive layout in its development strategy of “global influence, full media convergence and industry-wide development” Establish the channel “dynamic and more color ” features positioning, within