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随着社会的进步、信息化技术的快速普及、人类数码时代的到来,平面设计也日进佳绩,迎来了一个崭新的时期,而要想将中国的平面设计走向世界,面向未来,就必须使其在鲜明的传统民族特征中融入现代化理念,使中国的传统文化价值在平面设计中有更加明显的体现。中国传统文化最具有民族特征和体现文化价值的当属汉字,若能将汉字独有的中华民族五千年历史文化价值和形式意蕴与现代化多元化的平面设计理念和现代审美方式进行完美的融合,无疑会大大推进中国本土平面设计在世界的地位和价值,它的设计元素、设计方式和设计理念是其它任何国家所不可替代的设计效应,是特定的文化产物,具有丰富的中国文化价值。
With the progress of society, the rapid popularization of information technology, the arrival of human digital era, graphic design is also getting better and better, ushered in a brand new period, but if we want to make China’s graphic design to the world and the future, we must So that it can integrate the distinctive traditional ethnic characteristics into the modern concept so that the traditional Chinese cultural values will be more clearly reflected in the graphic design. Chinese traditional culture has the most ethnic characteristics and embodies the cultural values of the Chinese characters, if we can unique Chinese characters five thousand years of historical and cultural values and forms of meaning and modern diversification of graphic design concepts and modern aesthetic perfect fusion Will undoubtedly greatly promote the status and value of Chinese native graphic design in the world. Its design elements, design methods and design concepts are irreplaceable design effects in any other country. It is a specific cultural product with rich Chinese cultural values.