通过融资烧钱,给用户补贴的方式刺激用户下载、使用,提升品牌认知,换来用户量和活跃度的模式本来无可厚非。但是渐渐地发现,用烧钱烧出来的用户不是想要的:一是黏性差。今天补贴10块,用户就来,明天竞品补贴11块,用户就走。最后,用户以近乎免费的模式享用了服务,但VC做了“买单侠”。二是质量低。对于补贴敏感的用户,大都属于价格敏感型人群。如果以价格这个维度来吸纳用户,最后的用户质量良 By financing money, subsidies to users to stimulate the way to download, use, enhance brand awareness, in exchange for user volume and activity of the model had nothing wrong. But gradually found that burning with burn out of the user is not what you want: First, poor viscosity. 10 subsidies today, the user comes, competing products 11 subsidy tomorrow, the user left. Finally, users enjoyed the service in a nearly free mode, but VC did “buy a single player.” Second, low quality. For subsidized users, most of them are price-sensitive people. If the price of this dimension to attract users, the quality of the final user good