数字化向社会生活各个角落渗透的同时,也在深刻影响商业信息传达的方式。“为利润而存在”的商人本位主义观念已被“为生活而存在”的消费市场观念取代,每个身处商业环境中的人都能够感受到把握消费市场的难度前所未有。面对新媒体技术,包括广告在内的商业实践和设计表达都在不断尝试和转换,以全新的方式与消费市场对话。 While digitization permeates every corner of society, it also profoundly affects the way business information is conveyed. The notion of merchant-basedism that exists for profit has been replaced by the notion of a consumer market that exists for life, and everybody in a business environment can feel the difficulty of grasping the consumer market as never before. In the face of new media technologies, business practices and design expressions, including advertising, are constantly being tried and transformed to dialogue with the consumer market in new ways.