中国文化产业的建设重点已经投向了本土文化资源的开发利用,大力开发地域品牌文化资源并使其有效传播是地方广电业发展的有效路径之一。本文以天津广电业为例,分析广播电视对“地域文化内容”的传播现状,从文化改造、文化内容定位、文化品牌建设三个层面提出创新策略,从而探讨地域文化资源继承与广电节目创新的内在逻辑关系。 The focus of construction of China’s cultural industry has already been devoted to the development and utilization of local cultural resources. It is one of the effective ways for the development of local broadcasting and TV industry to develop the regional brand culture resources and make it effectively spread. Taking Tianjin broadcasting and TV industry as an example, this article analyzes the status quo of radio and television broadcasting on “regional cultural contents” and proposes innovative strategies from three aspects: cultural transformation, cultural content orientation and cultural brand building so as to explore the inheritance of regional cultural resources and radio and television programs The internal logic of innovation.