如果说2011年以后,社会化营销有哪个大规模传播战役比得上凡客体的话,那一定是“挖掘机技术哪家强”了,并且它有过之而无不及。“挖掘机技术哪家强”本是蓝翔技校招生的广告语,最先在网易跟贴区与百度帝吧里零星出现,如今则成为段子手们使用频率最高的梗儿,并在网络上演变出了古文体、学术体等多种体裁。但与凡客体相比,蓝翔的传播又有所不同,凡客体的火爆更多是源于提前策划,而“挖掘机技术哪家强”的火爆更多是源于 If after 2011, which large-scale social marketing campaign to propagate the Van Der Van object, then it must be Which is better than the excavator technology, and it is worse. “Excavator technology which strong ” This is blue Xiang technical school admissions slogan, first in the Netease keep up with Baidu Di Di sparring it in the bar, and now it is the daughters who use the highest frequency Terrier children, and in the Evolution of the network of the ancient style, academic body and other genres. However, compared with all the objects, the spread of blue Xiang is different, where the object of the hot is more due to planning in advance, and “Excavator technology which strong” hot is more derived from