索尼,这个日本制造业的领头羊在新的竞争年代遭遇了新的挑战. 一场绝非偶然的“索尼冲击波”使这个善于创造神话的楷模成了全球关注的负面案例. 面对困境,索尼在思索……“,”The second-large consumer electronic producer-Sony announced its result for the fiscal year of 2002 (ended on Jan. 31 st 2003). Compared with last year, the sales for the fourth quarter dropped 12%, with a net loss of 111.1 billion yen from last year's 5.5 billion yen, which is the largest net loss for consecutive eight years. The leading company in Japan's manufacturing industry is faced with the a new challenge in the new competitive age. A shock wave has made the model good at creating legends a negativeThe Magic Box of Car LoanCherry Licase study attracting global attention. Sony is thinking of a way out in the dilemma.