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“关系网”是近年来诸多企业家最厌恶、最头痛的事,有些企业领导甚至说,要下决心砍断关系网,集中精力办实业。其实,这一看法有失偏颇。作为一个优秀的企业家,要能够承认关系网,正视关系网,建立关系网,利用关系网,发展关系网,使之为企业进军市场、谋取效益、创造未来服务。美国罗伯特·F·哈特利称公共形象为“市场营销战略的左膀右臂”,国内每一企业家都应努力造好自己的“左膀右臂”,做好公共关系这篇文章。
“Relationship Network” is the most annoying and most headache for many entrepreneurs in recent years. Some business leaders even said that they must make up their minds to cut off the network of relations and concentrate their efforts on industrial development. In fact, this view is biased. As an outstanding entrepreneur, we must be able to recognize the relationship network, face the relationship network, establish a network of relationships, use the network of relationships, and develop a network of relationships so that they can enter the market for enterprises, seek benefits, and create future services. The United States Robert F. Hartley said that the public image is “the right and left arm of the marketing strategy.” Every domestic entrepreneur should strive to build his own “right hand and right arm” and do a good job in public relations.