中国经济上半年的表现总体趋稳,各大评级机构也在纷纷下调中国经济的发展预期。但随着中国经济的内部结构优化与战略升级,中国还将迎来新一轮的发展黄金期。广告产业的发展,是一国软实力的体现,中国的广告产业无论在商业模式的革新上, The overall performance of China’s economy stabilized in the first half of the year, and major rating agencies also lowered their expectations for the development of China’s economy. However, with the optimization of internal structure and strategic upgrading of China’s economy, China will also usher in a new round of golden development period. The development of the advertising industry is a manifestation of the soft power of a country. Regardless of the innovation of the business model in China’s advertising industry,