电子商务在我国已经发展了十多年。2010年,我国电子商务开始进入了大规模发展、应用和运营阶段。根据艾瑞咨询统计数据显示,2012年中国电子商务市场整体交易规模为8.1万亿元,增长27.9%,与2011年32.8%的增速相比,下降了近5个百分点;其中2012第四季度整体交易规模为2.4万亿元,环比增长16.2%,同比增长27.5%。中国电子商务的飞速发展对 E-commerce has been developed in our country for more than ten years. In 2010, China’s e-commerce began to enter the stage of large-scale development, application and operation. According to iResearch statistics show that the overall size of China’s e-commerce market in 2012 was 8.1 trillion yuan, an increase of 27.9%, with the growth rate of 32.8% in 2011, down nearly 5 percentage points; of which the fourth quarter of 2012 The overall transaction size was 2.4 trillion yuan, an increase of 16.2% over the previous month and an increase of 27.5% over the same period of last year. China’s rapid development of e-commerce