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“国家形象”关乎一个国家在世界格局中的总体形象认知和评价,它是一个国家文化软实力的重要标志,也是一个国家基于文化的生命力、创新力、传播力而形成的思想、道德和精神力量。电影作为一门综合艺术,可以直观地向人们展现一个国家社会生活的每个角落,它以生动的视听影像为依托,天然的具有跨文化传播的优势。因此,构建国家文化形象方面,电影始终是特殊而重要的载体,对国家形象的提升和民族文化形象的塑造起着至关重要的作用。本文将会从影视文化入手,通过分析中国电影国际传播的现状、问题以及作品来探讨影视文化对于国家形象的塑造。
“National Image ” relates to the overall image cognition and evaluation of a country in the world structure. It is an important symbol of a country’s cultural soft power and is also a thought formed by a country on the basis of cultural vitality, innovation force and communication power. Moral and spiritual strength. As an integrated art, film can intuitively show people every corner of a country’s social life. It is based on vivid audio-visual images and has the natural advantage of intercultural communication. Therefore, the movie has always been a special and important carrier in building the national cultural image, which plays an important role in enhancing the national image and shaping the national cultural image. This article will start from the film and television culture, through the analysis of the status quo, problems and works of the international spread of Chinese movies to explore the film and television culture for the shaping of the country’s image.