为微利时代作解： 微利时代意味着中国零售企业再不可能回到过去那段相对利润较高的时期了。零售业要生存，必须遵循商业发展的一般规律。生产1000件产品投入100万元广告费用与生产10万件产品投入100万元的广告费用相比，显然单个产品中的成本不一样。于是，在现有条件下，规模 Explain for the era of meager profit: The era of meager profit means that it is impossible for retailers in China to return to the periods of relatively high profits of the past. To survive in the retail industry, we must follow the general rules of commercial development. Produced 1000 products into 1000000 yuan Advertising costs and production 100,000 products into 1000000 yuan advertising costs, apparently the cost of a single product is not the same. So, under the current conditions, the size