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一直以来,“高端”在大众眼中是品质、财富、技术等的代名词,而如今,当普通变成了平庸,当低调演绎成忽视,个性逐渐成为被时代关注的符号。用“个性”来打造高端品牌不失为一种智慧的选择,因为从某种意义上说,“高端”也意味着独一无二的拥有。Gorenje是斯洛文尼亚著名的家电品牌,在家电生产和销售领域具有50多年的历史。其产品以个性化的设计为主要卖点,有不少家电产品都是与设计大师合作的结晶。其中,包括复古设计的冰箱、洗衣机、干衣机等产品。而个性化的面板定制,更引领家电产品设计的新潮流。
All along, “high-end” is synonymous with quality, wealth, technology, etc. in the eyes of the masses. Nowadays, when ordinary people become mediocre, and low-key interpretation becomes neglected, personality has gradually become a symbol of the times. Using “personality” to create high-end brands is a smart choice, because in a sense, “high-end” also means unique possession. Gorenje is a famous home appliance brand in Slovenia. It has more than 50 years of history in the production and sales of home appliances. Its products are based on personalized design as the main selling point, and many home appliances are the crystallization of cooperation with design masters. Among them, including retro design refrigerators, washing machines, clothes dryers and other products. The personalized panel customization leads the new trend of home appliance product design.