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3月13日,总部设在芝加哥的论坛报公司宣布以80亿美元的价格收购总部设在洛杉矶的时报镜报公司。这个消息在美国传媒界引起了巨大反响:除了因为它是世界上迄今最大的报业兼并事件以外,还因为它具有许多征兆意义,反映或暗示了某些重要的趋势。 资源整合虽然久已有之,但其重要性在人类进入网络时代之际更显得无以复加,成了一股不可阻挡的历史潮流。传媒领域也不例外,无论是传统媒体,还是新兴媒体,都在进行影响越来越广泛和深刻的资源整合,媒体机构内部,同类媒体之间,不同媒体之间,大大小小的重组此起彼伏。就整个行业来说,从美国在线—时代华纳到论坛报—时报镜报,每一次资源整合的结果都是
On March 13, Tribune-based Tribune Inc. announced that it had acquired the Los Angeles-based Times Mirror for $ 8 billion. The news has aroused great repercussions in the American media community: apart from being the largest newspaper merger event in the world so far, it also reflects or suggests some important trends because it has many implications. Although the integration of resources has existed for a long time, its importance has become more and more irreversible as mankind enters the Internet era. It has become an irresistible historical trend. The field of media is no exception. Both traditional media and emerging media are conducting more and more extensive and profound integration of resources. Large and small reorganizations occur in and between media outlets, media of the same type and different media outlets. The entire industry, from AOL Time Warner to Tribune-Times Mirror, results from every resource consolidation