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近几年,在农村,“要发财,种药材”几乎成了一句人人皆知的口头禅,其主要原因是:种粮在不少地方效益不好,甚至赔本。于是乎,广大农民便把眼光转向改变种植结构上,尤其是对中药材的种植极感兴趣。再加上种植地产药材的信息来源不规范,有些传播媒介偏重于广告收入,在广告中起了误导、错导的作用,使地产中药材种植走进了举步维艰的误区。作为一个长期从事地产药材信息情报宣传、搜集工作的专业人员,觉得有责任和义务向广大药农坦陈笔者所知道的一切,使广大药农从中药材种植的误区中走出来。1.价格的误区博览众多药材种植广告,笔者发现许多广告都以高价诱人。如湖南省益阳市有家药材种植技术研究所,在所做的广告中称:党参265元/公斤、西洋参2520元/公斤;河北邯郸市有家中药材种植开发部在广告中称太子参为648元/公斤、
In rural areas in recent years, “getting rich fortune, medicinal herbs” has almost become a well-known mantra. The main reason for this is that the benefits of planting grain are not good or even losing money in many places. Ever since, the majority of peasants turn their eyes to changing the planting structure, especially the cultivation of Chinese herbal medicines is extremely interested. Coupled with the cultivation of real estate medicine sources of information is not standardized, some media emphasis on advertising revenue, advertising has played a misleading role in the wrong guide, so that the real estate of Chinese herbal medicine into the difficult to grasp the errors. As a long time engaged in information propaganda real estate herbs intelligence, collection of professionals, I feel the responsibility and obligation to the majority of farmers and farmers confessed to all I know, so that the majority of Chinese medicine farmers from the cultivation of misunderstandings come out. 1. Misunderstanding of prices Expo many herbal growing ads, I found that many advertisements are tempting to high prices. Such as Yiyang City, Hunan Province, a home grown herbs Institute of Technology, in the ad said: Codonopsis 265 yuan / kg, American ginseng 2520 yuan / kg; Handan City, Hebei Province, a Chinese herbal medicine planting development department in the ad that prince heterophylla 648 Yuan / kg,