“坐商”到“行商”的蜕变在农机行业进入同质化、胶着竞争的今天,传统的推广演示、降价促乐、送油送面等营销手段效果越来越差,而成本却越来越高,在这种情况下,一些农机经销商在迷茫徘徊,而有一些经销商却在努力创新求变。在近期市场采访中,我们在河南遇到了一家经销商,为了应对行业下行对经营造成的冲击,他们将二十几个人的销售团队改造成“精益 In the agricultural machinery industry into the homogenization, stalemate the competition today, the traditional promotion demonstration, the price cuts and promote happy, send oil to send noodles and other marketing means more and more bad, and The cost is getting higher and higher, in this case, some agricultural machinery dealers wander in confusion, while some dealers are trying to innovate and change. In the recent market interview, we met a dealer in Henan, in order to deal with the impact of industry down the business impact, they will be more than two dozen sales team into ”lean