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在市场经济的条件下,以自愿采用推荐性标准占较大比重的今天,标准化工作一定要针对产品的特点,结合市场需求,在标准制定、修订时,要有针对性和阶段适应性。而产品寿命周期理论正是关于产品在市场生命力的理论,是企业制订营销策略的重要理论依据之一。借助于它,有利于明确标准客体——产品——的各项技术经济指标,从而指导标准化工作的开展。
Under the conditions of a market economy, where voluntary adoption of voluntary standards accounts for a large proportion, today’s standardization work must be tailored to the characteristics of products and market demand, and should be targeted and phase-adapted when standards are formulated and revised. The product life cycle theory is the theory about the vitality of products in the market, which is one of the important theoretical bases for the enterprises to formulate the marketing strategy. With it, it helps to clarify various technical and economic indicators of the standard object - product - so as to guide the standardization work.