如何树立科学的市场营销理念事关银行市场营销的成败。目前,银行竞争已悄然进入客户经济时代。营销理念在很大程度上决定了最终竞争格局。如何在银行产品同质化中取得竞争先机并实现营销的有效突破,笔者从五个方面谈谈体会。一、优质客户是银行核心竞争力和最大的无形资产银行市场营销从正反两方面告诉我们,优质客户是我们的生存之本,发 How to establish a scientific marketing idea is related to the success or failure of bank marketing. At present, bank competition has quietly entered the era of customer economy. Marketing philosophy to a large extent determines the final competitive landscape. How to gain the competitive advantage in the homogenization of bank products and achieve an effective breakthrough in marketing, the author from five aspects to talk about experience. First, the quality of customers is the bank’s core competitiveness and the largest intangible assets bank marketing from both positive and negative tell us that quality customers is our survival of the hair