物价幻觉及其对策张正一、物价幻觉的含义本文所涉及的＂物价幻觉＂是指在某种特定的环境下，当消费主体的收入与物价同时按大致相同的比例增长的时候，消费者注意到两者都发生了增长，但相比之下更注意物价的增长幅度，相对忽视了收入的增加。因此，尽管消费者实际收入未... The Price Illusion and Countermeasure Zhang Zhengyi The Implication of Price Illusion The “price illusion” involved in this paper refers to the fact that under some special circumstances, when the consumer’s income and price increase at the same time in roughly the same proportion, consumers noticed Both have increased, but in contrast paid more attention to the growth rate of prices, and relatively neglected the increase of income. So, despite the actual consumer income ...